Rich Barretta is widely know throughout the fitness industry. Whether it’s through bodybuilding, his work with actors and athletes, or the hundreds of trainers he’s created. Rich started competitive bodybuilding in 1981 at age 18. Coming in 2nd place at his first show was all the heartbreak he needed. Utilizing his “Target Training” method, Rich went on a winning streak: ‘82 teen Mr. Phila, ‘82 teen US bodybuilding champion, ‘84 Mr. Pa, ‘86 Jr. Mr America and capping it off with prestigious Mr. America title in 1987. Rich toured as Mr. America, giving training seminars, as well as guest posing as far away as Australia. After his Mr. A win, he trained top athletes including the USFL Philadelphia Stars, Team Foxcatcher’s triathletes, and Olympic wrestlers. Rich used his innovative techniques to improve their athletic performance and endurance, and bring them to the highest levels of their sport. Rich assembled his own bodybuilding team, which was notorious for dominating every show in the Philadelphia area. In the early 90’s, Rich made his way to NYC, where he put personal training on the map. First, he built trainers for David Barton Gym, and then moved on to Equinox in ‘92 to help them build a personal training empire. At Equinox, Rich taught his training methods and built a training staff of over 300 trainers. In the late 90’s, Rich moved on from building trainers for Equinox because he saw the industry was changing. The corporate world of gyms was killing the art of training, as certifying trainers in a weekend became the norm. In ’98, Rich opened his own gym, Duomo, where he again built an incredible staff of trainers. It was during this time that Rich created his signature AFTRBRN™️ class. By 2007, Rich was looking to move away from the 24,000sf Duomo to focus on Private Training. In 2008, Rich opened RBPT where he built the top private training studio in NYC.

March of 2020 brought the pandemic, and forced RBPT to close it’s doors after 12 years. As the studio laid dormant for months Rich did a lot of soul searching. Although the studio was extremely successful, it missed the energy of Duomo. Rich brings a certain focus and intensity that most trainers just don’t have, therefore, he brought back a gym which brings a level of coaching previously taught only to trainers…and AFTRBRN! RBPT is a boutique gym offering coaching in all aspects of fitness from bodybuilding/bodysculpting, sport specific conditioning and strength training, nutrition, injury and preventative maintenance. Rich adds an understanding of the science behind the objective. It’s this cerebral approach that enables the mind body connection required with target training. Everyone follows one philosophy while building a community. Training privately can be expensive and difficult, with bookings and cancellations. but with the new RBPT, Rich found a way to make private training effective, affordable, hassle free and most of all, fun! There’s nothing else like RBPT out there; mostly because there’s no one else like Rich.

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